Building a swimming pool is one of the most exciting upgrades a homeowner can make, offering not only recreation but also increased property value. However, the success of the project depends heavily on the professionalism and skill of the installation company. Here’s what you should consider when choosing who to trust with your backyard transformation.

Proper Licensing and Insurance

Start by making sure the pool company is properly licensed and insured. Pool construction involves electrical, plumbing, excavation, and concrete work — all of which require specialized skills and local compliance. A licensed company will obtain the necessary permits and follow safety regulations. Liability insurance is equally important: if something goes wrong during the project or someone is injured on-site, you won’t be financially responsible. Ask to see proof before any work begins.

Portfolio and Experience

Review the company’s portfolio and previous work. Any serious pool contractor should have a catalog of finished projects — photos, videos, or even addresses where you can view their craftsmanship. Look for diversity in styles: rectangular, freeform, infinity edge, etc. — and ask if they’ve worked on terrain or layouts similar to your yard. If a company hesitates to share past work or references, that’s a red flag. Transparency about previous jobs shows pride in their reputation.

Pool Types and Recommendations

Understand the types of pools they install and their specialties. Some companies focus solely on fiberglass pools, others on custom concrete or vinyl liner pools. Each has unique pros and cons — fiberglass is quick to install, concrete offers design flexibility, and vinyl can be more budget-friendly. A reputable company won’t push you toward the most expensive option; instead, they’ll assess your soil conditions, budget, long-term maintenance expectations, and lifestyle needs to help you choose wisely.

Full-Service Scope and Contracts

Ask for a full-service breakdown. Pool installation isn’t just about digging a hole — it involves grading, plumbing, tiling, lighting, filtration, decking, and even landscaping. Some companies offer design consultations and 3D models of your future pool. Make sure you know what’s included in the quote, and whether follow-up services like water testing or seasonal maintenance are offered. The more comprehensive the service, the smoother your experience will be.

Communication and Timeline Management

Communication is the final and often most telling factor. Did they arrive on time for the consultation? Do they provide a written schedule and keep you informed of each step? Pool projects can take 4 to 8 weeks depending on complexity. You want a contractor who sets clear expectations and sticks to them. Companies that delay work or disappear halfway through are unfortunately common, so prioritize professionals who prove their reliability from day one.